omorka: (WTF?)
[personal profile] omorka
First of all, I didn't realize that British ads ever emphasized the 'foreignness' of any foods, with the possible exception of curry. Between the legendary blandness of the English palate (at least the Minnesotans have some Scandinavian dishes in their mix), and their annoyance at the US in general, I wouldn't have thought that an ad for a New-York-deli-style mayonnaise would have emphasized the New York aspect.

But secondly, and more importantly, apparently some viewers completely missed the point of the ad. Really, now. Watch the ad, and then tell me that there is any way to interpret that as anything other than a heterosexual peck within the premise of the ad. Did these people actually watch it, or did they just see a still and take it at face value?

Grr and arrgh. >:-(

Date: 2008-06-25 05:17 am (UTC)
From: [identity profile] greeneyedpagan.livejournal.com
And here I thought the Brits were supposed to be ever so much more sophisticated than we dumb Yanks...

Good grief. The mayo, at least, looks interesting!

Date: 2008-06-25 10:57 am (UTC)
From: [identity profile] ghostdogmeta.livejournal.com
This ad disgusts me.


Mayo. Bleh.

Date: 2008-06-25 05:08 pm (UTC)
From: [identity profile] northwall.livejournal.com
it's clever, in a boundary-pushing sort of way. but i do agree with you that in context, definitely hetero. hell, i would have bought MORE heinz if they hadn't yanked the commercial.

Date: 2008-06-25 05:09 pm (UTC)
From: [identity profile] northwall.livejournal.com
and now i'm just gonna be silly: commercial gives a new meaning to "hit the 57"

Date: 2008-06-25 10:22 pm (UTC)
From: [identity profile] omorka.livejournal.com
Okay, I'm kinda with you, there.

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